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What’s New @ AWC

Seeking ‘Fresh & New,’ Retailers Embrace Fall HPMKT Intros

Buyers Applaud Price Decrease + Spring Availability for Beach Comber.

Buyers came into American Woodcrafters’ showroom at HPMKT “looking for fresh and new” products, says Rusty Morris, vice president of sales and marketing. Buyers were so pleased with the AWC assortment that four new groups will be placed in production before the Spring HPMKT, and another well-received group will soon follow. One standout, the 8510 Beach Comber Bedroom + Dining Collection, was so well-received that it’s scheduled to ship in February 2024 and to be on retail floors by the Spring HPMKT! Another market hit was a price decrease of 4% to 6% for warehouse customers, Morris says. “Even with the costs associated with bringing our line into compliance with the anti-tipping requirements, the lower freight and transportation costs allowed us to implement the price decrease on goods shipped out of our warehouse,” he says.

Here’s a look at the top-selling collections from High Point Market.

Also, we have an announcement about a VERY special introduction to the American Woodcrafter’s family just before HPMKT:

Beach Comber Bedroom & Dining Collection

8510 BEACH COMBER. (Available by Spring 2024) The two-tone Beach Comber Bedroom and Dining Collection combines a relaxed waterfront vibe with fresh designer details, including a nautical tied-rope motif fretwork on the dining chairs and textured wood hardware accented with white hang-up. Weathered White bases and cases of the collection contrast with Driftwood-colored planked tops. Dining selections include a 48-inch round table with a pedestal base, a counter-height dining table and a shutter door buffet. The group offers smaller scale pieces suitable to living spaces such as vacation homes and condos.

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Switchgrass Bedroom Collection

3410 SWITCHGRASS BEDROOM. (Available the First Half of 2024) Breezy and fresh, the new Switchgrass Bedroom Collection has a transitional coastal style. Offered in a painted Dove finish, the mixed-media collection combines Hardwood Solids and Mahogany Veneers with accents of woven and filled rattan with a complementary antique whitewash finish.

The American Woodcrafters' Team has some joyous news!

There’s now a 4th generation of Fosters! Welcome Layton Lee Foster, born to Smith and Sierra Foster on October 3, 2023.

American Woodcrafters